ASSORTED AFFAIRS

Product mix on store shelves is expected to come under greater scrutiny this year as distributors and suppliers tackle in earnest the Efficient Consumer Response issue of efficient assortment.The initiative -- which has been relegated to near back-burner status during the past several years as the industry has focused primarily on understanding and implementing ECR programs in areas such as category

Product mix on store shelves is expected to come under greater scrutiny this year as distributors and suppliers tackle in earnest the Efficient Consumer Response issue of efficient assortment.

The initiative -- which has been relegated to near back-burner status during the past several years as the industry has focused primarily on understanding and implementing ECR programs in areas such as category management and continuous replenishment -- may be about to come into its own.

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