ATLANTIC SETS PROGRAM TO KEEP SHOPPERS LOYAL

READING, Mass. -- Atlantic Food Mart here is developing a new promotional strategy for its electronic frequent shopper program in anticipation of more competition due to enter this market.re opening in early September."[The promotion] will start a month before the opening and end a month after their opening," he said. "It will be an interesting approach and we'll make it so the customer just can't

READING, Mass. -- Atlantic Food Mart here is developing a new promotional strategy for its electronic frequent shopper program in anticipation of more competition due to enter this market.

re opening in early September.

"[The promotion] will start a month before the opening and end a month after their opening," he said. "It will be an interesting approach and we'll make it so the customer just can't leave us."

Since introducing its frequent shopper program last fall,

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