ATYPICAL PRICING DISPLAYED IN ON-LINE DVD PROMOTION

HOLLYWOOD -- Video customers have long been confused about the two-tiered pricing of VHS product, namely by the extreme difference between rental and sell-through prices, but DVD's single sell-through tier has eliminated much of that confusion in its regard -- at least until now. A current promotion (still on-line as of Oct. 16) by e-tailer Express.com here could have supermarket video customers scratching

HOLLYWOOD -- Video customers have long been confused about the two-tiered pricing of VHS product, namely by the extreme difference between rental and sell-through prices, but DVD's single sell-through tier has eliminated much of that confusion in its regard -- at least until now. A current promotion (still on-line as of Oct. 16) by e-tailer Express.com here could have supermarket video customers scratching their heads once again.

Among the "high-speed entertainment" promoted by the We

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