AUCHAN DIGS UP NEW RECORD EFFORT: POTATOES

HOUSTON -- Auchan Hypermarket here, the sole outpost in the United States of the France-based retailer, continues to battle against its more plentiful domestic competitors through unusual and inventive promotions -- most recently teaming up with a local supplier in an attempt to create the world's largest potato display.MountainKing Potatoes, also here, joined the retailer in the record attempt by

HOUSTON -- Auchan Hypermarket here, the sole outpost in the United States of the France-based retailer, continues to battle against its more plentiful domestic competitors through unusual and inventive promotions -- most recently teaming up with a local supplier in an attempt to create the world's largest potato display.

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