AUDIO BOOKS SEEN OPENING NEW RETAILING CHAPTER

Grocery tie-ins, along with heightened promotions of well-known authors, are helping some retailers draw attention to their audio tape selections.To promote its audio books, Harp's Food Stores, Springdale, Ark., plans to run a tie-in with its deli department, according to Carl Johnson, video specialist."We are looking at having a tie-in with the deli where the customer can purchase a large deli pizza

Grocery tie-ins, along with heightened promotions of well-known authors, are helping some retailers draw attention to their audio tape selections.

Register to view the full article