AUDIT: OUT-OF-STOCKS MAY HURT OJ SALES

LAKELAND, Fla. -- A shelf space audit of 2,700 supermarkets has indicated that out-of-stocks may be a problem in the refrigerated orange juice category, despite expanded shelf space in newer stores.Proliferation of value-added brands and significant promotional activity to combat slumping sales are probable culprits, said Rick Pensa, president of Insight, Information & Consulting Services, Kennesaw,

LAKELAND, Fla. -- A shelf space audit of 2,700 supermarkets has indicated that out-of-stocks may be a problem in the refrigerated orange juice category, despite expanded shelf space in newer stores.

Register to view the full article