AVANT CARDS

Cards for all nonoccasions are driving incremental sales in the lucrative greeting card departments at supermarkets.According to one major card company, alternative cards represent the fastest growing segment of the greeting card business. The category reportedly is posting an annual sales growth rate of 25% to 30% each year and now accounts for 25% of the total retail greeting card market.Defined

Cards for all nonoccasions are driving incremental sales in the lucrative greeting card departments at supermarkets.

According to one major card company, alternative cards represent the fastest growing segment of the greeting card business. The category reportedly is posting an annual sales growth rate of 25% to 30% each year and now accounts for 25% of the total retail greeting card market.

Defined as those cards that fall outside the realm of the traditional everyday greetin

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