AVOCADO GROUP RESETS MARKETING FOCUS

SANTA ANA, Calif. -- The California Avocado Commission here has restructured its merchandising focus for the 1995-96 season, by turning its ad incentives over to product handlers, and working to convince retailers to display ripe and unripe avocados together."The comprehensive marketing plan is reflective of grower concerns to maximize efficiencies," Mark Affleck, president of the commission, said

SANTA ANA, Calif. -- The California Avocado Commission here has restructured its merchandising focus for the 1995-96 season, by turning its ad incentives over to product handlers, and working to convince retailers to display ripe and unripe avocados together.

"The comprehensive marketing plan is reflective of grower concerns to maximize efficiencies," Mark Affleck, president of the commission, said in a statement. "Based on their input, we fine-tuned our programs to maximize strengths

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