TO B OR NOT TO B

ORLANDO, Fla. -- Screeners are more important in making buying decisions about B-movies than about hits, according to retailers attending SN's fifth annual video roundtable here last month.Traditional measures, such as box office revenues and star power, play key roles in buying decisions on the hits, said the retailers. But video executives need more information when it comes to lesser-known titles.

ORLANDO, Fla. -- Screeners are more important in making buying decisions about B-movies than about hits, according to retailers attending SN's fifth annual video roundtable here last month.

Traditional measures, such as box office revenues and star power, play key roles in buying decisions on the hits, said the retailers. But video executives need more information when it comes to lesser-known titles. Many involve other employees, especially store-level department managers, in the buy

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