BABY BOOM

Baby carrots are taking root in supermarket produce departments as health-conscious shoppers try to wean themselves from high-fat salty snacks.They're also being snapped up by time-pressed consumers who are willing to pay more for convenience. These packaged carrots, which come peeled, washed, and cut into bite-sized pieces, typically cost double the price of commodity carrots. And according to retailers

Baby carrots are taking root in supermarket produce departments as health-conscious shoppers try to wean themselves from high-fat salty snacks.

They're also being snapped up by time-pressed consumers who are willing to pay more for convenience. These packaged carrots, which come peeled, washed, and cut into bite-sized pieces, typically cost double the price of commodity carrots. And according to retailers polled by SN, sales of commodity carrots have not been affected by the value-add

Register to view the full article

test - Advanced Registered User

Already a member? .