BABY BOOM: FORMULAS FOR SUCCESS

Supermarkets across the country have become very adept at drawing parents into stores and encouraging mothers of young children to shop more often and for a longer period of time. Some set aside dedicated space for children to play while parents shop, as others offer customer-loyalty programs through baby and kids' clubs.The baby aisle represents a tremendous sales opportunity for retailers. According

Supermarkets across the country have become very adept at drawing parents into stores and encouraging mothers of young children to shop more often and for a longer period of time. Some set aside dedicated space for children to play while parents shop, as others offer customer-loyalty programs through baby and kids' clubs.

The baby aisle represents a tremendous sales opportunity for retailers. According to Information Resources Inc., Chicago, baby products is a healthy category for sup

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