BABY BUILDERS BUMPS UP BUSINESS

FREMONT, Mich. -- In an effort to help retailers build their baby aisle sales, Gerber, here, just completed its Baby Builders program with the help of category management firm Cannondale Associates, Wilton, Conn.pler and more convenient for time-starved mothers.Don Stuart, partner at Cannondale Associates, said supermarkets have been concerned with the flat sales within the baby aisle. "The annual

FREMONT, Mich. -- In an effort to help retailers build their baby aisle sales, Gerber, here, just completed its Baby Builders program with the help of category management firm Cannondale Associates, Wilton, Conn.

pler and more convenient for time-starved mothers.

Don Stuart, partner at Cannondale Associates, said supermarkets have been concerned with the flat sales within the baby aisle. "The annual growth rate for all other outlets has been up 20% in the category, so we saw

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