THE BABY CLUB

PHOENIX -- There's a new baby at Abco Foods here: the baby club.The chain is testing a continuity incentive program in an effort to keep its customers from skirting around the baby aisle, their eyes set on supposedly greener discount store pastures.The program, which began in August and will run through Feb. 1, 1995, was created to promote frequency shopping and loyalty in Abco customers, according

PHOENIX -- There's a new baby at Abco Foods here: the baby club.

The chain is testing a continuity incentive program in an effort to keep its customers from skirting around the baby aisle, their eyes set on supposedly greener discount store pastures.

The program, which began in August and will run through Feb. 1, 1995, was created to promote frequency shopping and loyalty in Abco customers, according to Les Knox, senior vice president of sales and marketing.

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