BABY VIDEOS COME OF AGE

America's youngest consumers may not be able to dress themselves or even walk, but they have lots of options when it comes to video products.The trend in children's videos "is clearly to segment," said Greg Rediske, president, Video Management Co., Tacoma, Wash. "The category is broken down from infants and toddlers to pre-schoolers, to school age, to pre-teen. The baby videos have seen a big push

America's youngest consumers may not be able to dress themselves or even walk, but they have lots of options when it comes to video products.

The trend in children's videos "is clearly to segment," said Greg Rediske, president, Video Management Co., Tacoma, Wash. "The category is broken down from infants and toddlers to pre-schoolers, to school age, to pre-teen. The baby videos have seen a big push and are a new hot segment of late, with Baby Einstein and similar titles. Everyone seem

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