BACHMAN PURSUES ONE-TO-ONE SELLING

CHICAGO -- Sell one product to one store to one consumer. That's the simple selling philosophy of Bachman Co., Reading, Pa. "Our sales and marketing goal is to market to every consumer on a one-on-one basis," said Ronald Meacham, senior vice president of sales, speaking here at a conference sponsored by the Strategic Research Institute, New York. "We continue to sell one bag or box at a time. That

CHICAGO -- Sell one product to one store to one consumer. That's the simple selling philosophy of Bachman Co., Reading, Pa. "Our sales and marketing goal is to market to every consumer on a one-on-one basis," said Ronald Meacham, senior vice president of sales, speaking here at a conference sponsored by the Strategic Research Institute, New York. "We continue to sell one bag or box at a time. That single sale is the most important thing we can do. I don't believe we can sell a full trailer if

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