BACK TO BAR ONE

The emergence of Atkins Nutritionals from Chapter 11 bankruptcy last month is more than a story about a company on the rebound. It is an important reminder that - in the health and wellness business, at least - it's better to focus on long-term lifestyle changes than to jump on hot trends.At the height of the low-carb phenomenon, led by the Atkins diet plan, the company marketed more than 300 products.

The emergence of Atkins Nutritionals from Chapter 11 bankruptcy last month is more than a story about a company on the rebound. It is an important reminder that - in the health and wellness business, at least - it's better to focus on long-term lifestyle changes than to jump on hot trends.

At the height of the low-carb phenomenon, led by the Atkins diet plan, the company marketed more than 300 products. Now, it is back to offering some 60 items centered around its original nutrition b

Register to view the full article

test - Advanced Registered User

Already a member? .