BACK TO SCHOOL STARTS STRONG

CHANDLER, Ariz. -- A variety of goods beyond the traditional stationery items are contributing to a solid back-to-school selling season for supermarkets, according to executives polled by SN.Whether it's grade school, high school, college or the home office, retailers are aggressively positioning back-to-school sections as destination centers by offering age-specific products, as well as school and

CHANDLER, Ariz. -- A variety of goods beyond the traditional stationery items are contributing to a solid back-to-school selling season for supermarkets, according to executives polled by SN.

Whether it's grade school, high school, college or the home office, retailers are aggressively positioning back-to-school sections as destination centers by offering age-specific products, as well as school and office basics.

Consumers are projected to spend $442 per household on back-to-

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