BAGEL PROGRAM FILLING RETAILER'S POCKETS

A freestanding merchandiser stocked with branded bagels and schmears is helping Bay area retailers rack up sales increases.The bagel program is from Noah's Bagels, San Leandro, Calif., and involves seven-day-a-week delivery direct to stores, which some northern California retailers picked up as a way to cut out the labor of doing bagels in-house.But retailers told SN the real boon of the program is

A freestanding merchandiser stocked with branded bagels and schmears is helping Bay area retailers rack up sales increases.

The bagel program is from Noah's Bagels, San Leandro, Calif., and involves seven-day-a-week delivery direct to stores, which some northern California retailers picked up as a way to cut out the labor of doing bagels in-house.

But retailers told SN the real boon of the program is the merchandiser, a 7-foot-tall, 4-foot-wide fixture that features four bins

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