BAGELS ARE ON A ROLL

Bagel sales are booming.That's the word from supermarket bakery executives contacted by SN, who say the category is gaining momentum as it moves into mainstream America.While some retailers say they've supported the category's growth through product promotions, most agreed it's simply moving on its own -- and into its own."Bagels are becoming as much of a mainstay item as chocolate chip cookies,"

Bagel sales are booming.

That's the word from supermarket bakery executives contacted by SN, who say the category is gaining momentum as it moves into mainstream America.

While some retailers say they've supported the category's growth through product promotions, most agreed it's simply moving on its own -- and into its own.

"Bagels are becoming as much of a mainstay item as chocolate chip cookies," said Abby Fox, bakery manager at West Point Market, Akron, Ohio.<

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