Frozen bagel sections used to be one-horse towns, but that is changing. Indeed, some retailers are making more room in their sections for other products besides the category mainstay, Lender's original bagels.
Lender's is still by far the market leader nationally, and up until a short while ago the typical set was Lender's and maybe a private-label item or two. But new competition is creeping into the category, retailers said.
New items, including new brands and even Lender's