BAKER'S TO MELD FREQUENT-SHOPPER DATA, DECISION SUPPORT

OMAHA, Neb. -- Baker's Supermarkets here plans to enhance its centralized pricing and decision-support system by incorporating frequent-shopper data to ensure that the buying habits of its top customers are taken into account when making decisions about pricing and the types of items to carry. The retailer is hoping to add this and other features, such as support for advertising planning and price

OMAHA, Neb. -- Baker's Supermarkets here plans to enhance its centralized pricing and decision-support system by incorporating frequent-shopper data to ensure that the buying habits of its top customers are taken into account when making decisions about pricing and the types of items to carry. The retailer is hoping to add this and other features, such as support for advertising planning and price markdowns, to the system by the end of the year.

"This will help us make even more infor

Register to view the full article

test - Advanced Registered User

Already a member? .