BAKERY: BRAND POWER

Recognizing the drawing power of well-known, high-quality brands, many supermarket chains partnered with regional and national manufacturers to raise the profile of their in-store bakeries.The trend represented part of a larger strategy by operators to generate new excitement and revenue for the mature department, while addressing ongoing concerns over specialized labor and inventory management.Labor-intensive

Recognizing the drawing power of well-known, high-quality brands, many supermarket chains partnered with regional and national manufacturers to raise the profile of their in-store bakeries.

The trend represented part of a larger strategy by operators to generate new excitement and revenue for the mature department, while addressing ongoing concerns over specialized labor and inventory management.

Labor-intensive doughnut making emerged as one of the focal points in 2001. For t

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