BAKERY: SWEET PROFITS

The in-store bakery, once viewed as a convenient "extra" for customers, has grown into a vital, viable profit-maker, responsible for contributing to a retailer's image and reputation. More than anything, the ISB has become a standard by which consumers can measure a supermarket's approach to freshness and quality."The early bakeries were installed with an eye toward adding convenience for the shopper

The in-store bakery, once viewed as a convenient "extra" for customers, has grown into a vital, viable profit-maker, responsible for contributing to a retailer's image and reputation. More than anything, the ISB has become a standard by which consumers can measure a supermarket's approach to freshness and quality.

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