BALANCING THE PLATES

MELROSE PARK, Ill. -- For Jewel Food Stores here, successful fresh meals marketing is increasingly becoming a balancing act, and it is tweaking that balance in its latest prototype meals format.For the 158-store chain, that act includes balancing consumers' quickly changing needs for prepared foods with the operator's own desire to preserve its core strengths in merchandising, chain officials told

MELROSE PARK, Ill. -- For Jewel Food Stores here, successful fresh meals marketing is increasingly becoming a balancing act, and it is tweaking that balance in its latest prototype meals format.

For the 158-store chain, that act includes balancing consumers' quickly changing needs for prepared foods with the operator's own desire to preserve its core strengths in merchandising, chain officials told SN.

It means reconciling the benefits that gourmet products can afford to image

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