ON THE BALL

PALM DESERT, Calif. -- Members of the Western Association of Food Chains gathered here to put into action the theme of its 77th annual convention: "Pursuit of Knowledge -- Together."reas of the food industry, plus motivational talks from retired General Colin Powell, author Les Brown and college football coaching legend Lou Holtz.After discussing business challenges, attendees turned to another challenge

PALM DESERT, Calif. -- Members of the Western Association of Food Chains gathered here to put into action the theme of its 77th annual convention: "Pursuit of Knowledge -- Together."

reas of the food industry, plus motivational talks from retired General Colin Powell, author Les Brown and college football coaching legend Lou Holtz.

After discussing business challenges, attendees turned to another challenge -- Palm Desert's famously formidable golf courses.

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