BALL'S: FACING DOWN SUPER CHALLENGES

KANSAS CITY, Kan. -- A tug-of-war is being played out between two regional heavyweights here.Industry sources told SN they were uncertain whether Ball's Food Stores here or Hy-Vee, West Des Moines, Iowa, had the leading market share in this metro market. Regardless, Ball's has spent the last 80 years concentrating solely on this market.But both Midwestern natives now face a common foe -- Wal-Mart

KANSAS CITY, Kan. -- A tug-of-war is being played out between two regional heavyweights here.

Industry sources told SN they were uncertain whether Ball's Food Stores here or Hy-Vee, West Des Moines, Iowa, had the leading market share in this metro market. Regardless, Ball's has spent the last 80 years concentrating solely on this market.

But both Midwestern natives now face a common foe -- Wal-Mart and its supercenter expansion.

Hy-Vee has 24 stores in the marke

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