BERKELEY, Calif. (FNS) -- Bananas may not be billboards, but they are being used to cross merchandise, co-promote and boost the total store ring in the supermarket.
placed on 100 million clusters of Dole bananas. The only variation was a shift in the color of the on-banana stickers to red from last year's black.
"Bananas are the No. 1 fresh fruit that goes with cereal. And cereal goes with milk," said Jeff Manning, executive director of the California Milk Processor Board here