BANG FOR THE BUCK

Seeking to ward off the perception that the industry's enormous Efficient Consumer Response initiative has stalled, top executives told SN that a primary goal for 1998 is to raise ECR's profile by demonstrating the bottom-line impact of specific practices on companies' balance sheets."On an industry level, we need to refocus and reinvigorate the whole initiative," said Jim Swoboda, director of strategic

Seeking to ward off the perception that the industry's enormous Efficient Consumer Response initiative has stalled, top executives told SN that a primary goal for 1998 is to raise ECR's profile by demonstrating the bottom-line impact of specific practices on companies' balance sheets.

"On an industry level, we need to refocus and reinvigorate the whole initiative," said Jim Swoboda, director of strategic business development for Spartan Stores, Grand Rapids, Mich.

"The challen

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