BASHAS' ROLLS OUT NEW CARD, GIFT SECTION

CHANDLER, Ariz. -- Bashas' here recently extended a new section including high-end gift merchandise to 61 stores after a test program that resulted in 43% sales lifts, George Fiscus, vice president of general merchandise, told SN. The areas also have new greeting card lines, broader candle selections, extra party goods and party-favor items."The size of our sales gains was surprising and gratifying,"

CHANDLER, Ariz. -- Bashas' here recently extended a new section including high-end gift merchandise to 61 stores after a test program that resulted in 43% sales lifts, George Fiscus, vice president of general merchandise, told SN. The areas also have new greeting card lines, broader candle selections, extra party goods and party-favor items.

"The size of our sales gains was surprising and gratifying," Fiscus said. "The key has been reinventing the department in the spirit of providing

Register to view the full article

test - Advanced Registered User

Already a member? .