THE BASHAS' SCHOOL OF THOUGHT

CHANDLER, Ariz. -- Everyone knows when it's back-to-school time at Bashas' Markets here.Beginning in August, Bashas' turns its 70 stores into back-to-school headquarters. Large signs hung from store ceilings reinforce the idea for shoppers, who can find products prominently displayed in store lobbies here.The chain has proved it can compete in this highly competitive back-to-school market that is

CHANDLER, Ariz. -- Everyone knows when it's back-to-school time at Bashas' Markets here.

Beginning in August, Bashas' turns its 70 stores into back-to-school headquarters. Large signs hung from store ceilings reinforce the idea for shoppers, who can find products prominently displayed in store lobbies here.

The chain has proved it can compete in this highly competitive back-to-school market that is characterized by aggressive loss-leader pricing by the deep discount drug

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