THE BATTLE OF MONMOUTH

The supermarket candy battle in central New Jersey can be likened to a dramatic play, with each retailer taking on a different role.In this high-growth market, the presentation of the candy category is an important scene and offers a preview of whether a store's overall presentation will be a "must see."After SN's visit last month to Monmouth County, ShopRite clearly came away as being the lead performer,

The supermarket candy battle in central New Jersey can be likened to a dramatic play, with each retailer taking on a different role.

In this high-growth market, the presentation of the candy category is an important scene and offers a preview of whether a store's overall presentation will be a "must see."

After SN's visit last month to Monmouth County, ShopRite clearly came away as being the lead performer, with Pathmark appearing as a solid supporting actor. The cast was roun

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