BATTLING BACK

There's a sweet scenario about to take place in supermarket candy sections -- one that involves more space and more advertising devoted to confections. The aggressive approach is seen as a move by grocers to fight back against the continued success alternate classes of trade have been achieving in their candy programs. While supermarkets recently have posted impressive gains in candy sales, those

There's a sweet scenario about to take place in supermarket candy sections -- one that involves more space and more advertising devoted to confections. The aggressive approach is seen as a move by grocers to fight back against the continued success alternate classes of trade have been achieving in their candy programs. While supermarkets recently have posted impressive gains in candy sales, those gains are merely half of the increases garnered by mass merchants.

The healthy growth in

Register to view the full article

test - Advanced Registered User

Already a member? .