BATTLING THE ELEMENTS

ATLANTA -- Here in the metropolitan area that is hosting the 1996 Olympic Games, athletes are getting set to capture medals -- and supermarkets are looking to win customers with meal solutions.But it's the supermarkets that are already facing tough competition from far-flung rivals.Atlanta provides a handy microcosm of how competition for the take-home meals business is broadening far beyond the grocer's

ATLANTA -- Here in the metropolitan area that is hosting the 1996 Olympic Games, athletes are getting set to capture medals -- and supermarkets are looking to win customers with meal solutions.

But it's the supermarkets that are already facing tough competition from far-flung rivals.

Atlanta provides a handy microcosm of how competition for the take-home meals business is broadening far beyond the grocer's deli department. Retailers here are going head-to-head with strong op

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