BE PREPARED

As retailers and marketers have found, sometimes painfully, the low cost of entry into the prepaid phone-card business has brought some into the market who could not deliver on their promise of product reliability or service. Caution is advised for those considering retailing prepaid phone cards or using them as promotional pieces. Most importantly, common business sense should prevail when cutting

As retailers and marketers have found, sometimes painfully, the low cost of entry into the prepaid phone-card business has brought some into the market who could not deliver on their promise of product reliability or service. Caution is advised for those considering retailing prepaid phone cards or using them as promotional pieces. Most importantly, common business sense should prevail when cutting the deal, said industry experts.

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