BE UNIQUE TO FIGHT INTERLOPERS, RETAILERS URGED

CHICAGO -- Not long ago groceries were the province of supermarkets -- and there was order to the world.But lately, so many other types of operators have angled into the grocery business that supermarkets are now faced with a key challenge: fashioning unique merchandising approaches that not only draw shoppers, but bring them back.Four industry retail and wholesale executives who spoke at this month's

CHICAGO -- Not long ago groceries were the province of supermarkets -- and there was order to the world.

But lately, so many other types of operators have angled into the grocery business that supermarkets are now faced with a key challenge: fashioning unique merchandising approaches that not only draw shoppers, but bring them back.

Four industry retail and wholesale executives who spoke at this month's Food Marketing Institute annual convention here said the answer is to iden

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