ON THE BEAM

Retailers are looking to satellite technology to make the most of point-of-sale data and go on line with a host of new programs.Although rapid transmission of data for basic debit and credit card transactions drew many retailers to satellite systems to begin with, it is the prospect of advanced applications such as video broadcast and frequent-shopper programs that is hooking them now.Ask Kroger Co.,

Retailers are looking to satellite technology to make the most of point-of-sale data and go on line with a host of new programs.

Although rapid transmission of data for basic debit and credit card transactions drew many retailers to satellite systems to begin with, it is the prospect of advanced applications such as video broadcast and frequent-shopper programs that is hooking them now.

Ask Kroger Co., Cincinnati, which has nearly completed its 1,100-site rollout of satellite

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