THE BEANS ARE ABOUT TO BE COUNTED DIFFERENTLY

Consumer packaged goods companies spend about $150 billion per year on marketing and promotion programs. Retailers spend uncounted billions to drive a substantial amount of their sales through promotion programs.But a substantial change is about to happen -- the beans are about to be counted differently. New accounting requirements indicating when a marketing or sales expenditure is classified as

Consumer packaged goods companies spend about $150 billion per year on marketing and promotion programs. Retailers spend uncounted billions to drive a substantial amount of their sales through promotion programs.

But a substantial change is about to happen -- the beans are about to be counted differently. New accounting requirements indicating when a marketing or sales expenditure is classified as an expense and when it is classified as a reduction in revenue have been issued by the E

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