Retailers are hoping that the whole-bean segment can perk up sales in the coffee category, which had a less than spectacular performance last year.
Copps Corp., Stevens Point, Wis., for example, has noticed that customers are switching from prepackaged and canned coffee to whole-bean products.
"We're seeing increases in whole bean and decreases in prepackaged and canned," said Wade Bertram, category manager. "Organic is being sold in some of our markets. We've had limited succ