BEARING FRUIT

Thanksgiving and Christmas mark the kickoff of the fresh citrus deal, and this year supermarkets are eyeing gift promotions as a good way to wrap up big sales.Retail produce executives were still putting the finishing touches on their holiday citrus promotions late last month. In interviews with SN, some of them said giving citrus as gifts is becoming increasingly popular, and they are tailoring their

Thanksgiving and Christmas mark the kickoff of the fresh citrus deal, and this year supermarkets are eyeing gift promotions as a good way to wrap up big sales.

Retail produce executives were still putting the finishing touches on their holiday citrus promotions late last month. In interviews with SN, some of them said giving citrus as gifts is becoming increasingly popular, and they are tailoring their plans to accommodate the trend.

Gift boxes of citrus, citrus-heavy gift bas

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