BEAUTY AND THE BEAST

More men are making a beeline for the supermarket health and beauty care aisle.Hair care, skin care, grooming, fragrance and shaving products targeted toward males have flooded the market as men have become more accepting of these products in their grooming regimen. As a result, retailers are primping their HBC sections. Product lines like Axe body sprays, Maxim hair care products for men, and Nivea

More men are making a beeline for the supermarket health and beauty care aisle.

Hair care, skin care, grooming, fragrance and shaving products targeted toward males have flooded the market as men have become more accepting of these products in their grooming regimen. As a result, retailers are primping their HBC sections. Product lines like Axe body sprays, Maxim hair care products for men, and Nivea for Men and Neutrogena Men skin care lines are gaining shelf space and prominent

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