BEAUTY AND THE BULB

Once upon a time, a light bulb was a light bulb, and price competition on the basic bulbs was tough.But today, the typical home has a variety of different lighting products. When upgrading, consumers have trouble finding light fixtures that take the traditional light bulb, and they are bewildered when they go to the store to find a replacement.This in turn represents a challenge to retailers to have

Once upon a time, a light bulb was a light bulb, and price competition on the basic bulbs was tough.

But today, the typical home has a variety of different lighting products. When upgrading, consumers have trouble finding light fixtures that take the traditional light bulb, and they are bewildered when they go to the store to find a replacement.

This in turn represents a challenge to retailers to have the right light bulbs in stock, fitting the variety into already tight space

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