TO BEEF UP SALES, SHOW HOW TO FIX IT: CONSULTANT

NEW YORK -- Supermarkets can make fresh beef their competitive edge if they show consumers the way to a good beef-eating experience -- the secret lies in the retailer's ability to maximize merchandising strategies for the variety of cuts of beef in the supermarket meat case, according to a meat-marketing expert.Rick Dawrant, a principal in Blattberg, Chaney & Associates, a Chicago consulting firm,

NEW YORK -- Supermarkets can make fresh beef their competitive edge if they show consumers the way to a good beef-eating experience -- the secret lies in the retailer's ability to maximize merchandising strategies for the variety of cuts of beef in the supermarket meat case, according to a meat-marketing expert.

Rick Dawrant, a principal in Blattberg, Chaney & Associates, a Chicago consulting firm, said that, with today's increasingly intense competition, the meat case is pivotal

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