BEEFING UP ON LEAN

BROOKFIELD, Wis. -- Less is apparently more when it comes to beef sales at V. Richard's.The upscale independent is finding success with a new lean beef program, centered around a branded line cut from the Piedmontese breed of cattle.The supermarket, located in this affluent suburb of Milwaukee, replaced its Black Angus branded beef program with the Piedmontese beef, produced from an Italian breed

BROOKFIELD, Wis. -- Less is apparently more when it comes to beef sales at V. Richard's.

The upscale independent is finding success with a new lean beef program, centered around a branded line cut from the Piedmontese breed of cattle.

The supermarket, located in this affluent suburb of Milwaukee, replaced its Black Angus branded beef program with the Piedmontese beef, produced from an Italian breed of the same name known for its low-fat and low-cholesterol composition and

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