Beer Brawl

BEER REMAINED THE nation's favorite alcoholic beverage in 2006, but faced heated competition from wine and spirits. While imports, micro/crafts and ciders showed strong growth in food stores, other segments had flat to declining sales. Brewers sought to win back market share through a number of initiatives, such as new and overhauled brands; the creation of limited edition and seasonal selections;

BEER REMAINED THE nation's favorite alcoholic beverage in 2006, but faced heated competition from wine and spirits. While imports, micro/crafts and ciders showed strong growth in food stores, other segments had flat to declining sales.

Brewers sought to win back market share through a number of initiatives, such as new and overhauled brands; the creation of limited edition and seasonal selections; and the launch of “Here's to Beer,” an industrywide campaign that seeks to elevate beer'

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