In the beer aisle, domestic still rules. Yet as imports' consumption grows, retailers are giving them more space and promotion to buoy an otherwise stagnant category.
Imported beer represented 11% of the market in 2003, or $12.3 billion, up from 4% in 1992, London-based Datamonitor reported. While its growth may be moderating -- volume advanced just 1.8% in 2003, according to Beverage Marketing Corp., New York -- it's still among the few expanding areas in beer. Datamonitor forecasted