BEER MAKER SAYS DSD DELIVERS

CHICAGO -- While a direct-store-delivery system for beer might appear antiquated, in the long run the benefits of a DSD system far outweigh its shortfalls, according to a consultant and a beer industry executive."An efficient DSD system has numerous advantages," said Charlie Kapp, director of national trade development at Miller Brewing Co., Milwaukee."DSD can lead to high profits, and it offers the

CHICAGO -- While a direct-store-delivery system for beer might appear antiquated, in the long run the benefits of a DSD system far outweigh its shortfalls, according to a consultant and a beer industry executive.

"An efficient DSD system has numerous advantages," said Charlie Kapp, director of national trade development at Miller Brewing Co., Milwaukee.

"DSD can lead to high profits, and it offers the potential for win-win alliances. It provides the frequency for high service

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