Beer/Ale/Alcoholic Cider

Beer sales have remained on the upswing, although the growth rate has slowed since last year. The category has benefited recently from the sluggish economy and consequent rise in at-home consumption. Brewers have catered to consumer demands with new packaging and flavor innovations. Due to positive response to sample packs, Anheuser-Busch's Michelob Brewing Co. added a new brew Michelob Ginger Wheat

Beer sales have remained on the upswing, although the growth rate has slowed since last year. The category has benefited recently from the sluggish economy and consequent rise in at-home consumption. Brewers have catered to consumer demands with new packaging and flavor innovations. Due to positive response to sample packs, Anheuser-Busch's Michelob Brewing Co. added a new brew — Michelob Ginger Wheat — to its spring/summer seasonal wheat beer sampler pack. It joins Shock Top Belgian White an

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