BEL AIR GOES DEEP TO TEST RENTALS OF SELL-THROUGH HITS

SACRAMENTO, Calif. -- Bel Air Markets here saw rental revenues and profits jump when it put large quantities of fourth-quarter sell-through titles out for rent.The retailer was still in the midst of the test program at press time. The program involved titles like "Twister," "Toy Story," "Independence Day," "Mission: Impossible" and "The Nutty Professor," said Rick Ang, buyer at Video Mart in Sacramento,

SACRAMENTO, Calif. -- Bel Air Markets here saw rental revenues and profits jump when it put large quantities of fourth-quarter sell-through titles out for rent.

The retailer was still in the midst of the test program at press time. The program involved titles like "Twister," "Toy Story," "Independence Day," "Mission: Impossible" and "The Nutty Professor," said Rick Ang, buyer at Video Mart in Sacramento, which racks video departments in 17 Bel Air supermarkets in the Sacramento area.<

Register to view the full article

Already a member? .