BEL AIR MARKETS' CIRCULAR GIVES DAIRY PRIVATE LABEL TOP BILLING

WEST SACRAMENTO, Calif. -- Bel Air Markets here gives private label products top billing in its dairy departments.The 17-store chain recently devoted the cover page of a store circular to its Sunnyside Farms line of dairy products.Bill Neilsen, grocery buyer/ merchandiser, estimated private label accounted for a large majority of the chain's dairy sales."With the exception of some yogurts, some sour

WEST SACRAMENTO, Calif. -- Bel Air Markets here gives private label products top billing in its dairy departments.

The 17-store chain recently devoted the cover page of a store circular to its Sunnyside Farms line of dairy products.

Bill Neilsen, grocery buyer/ merchandiser, estimated private label accounted for a large majority of the chain's dairy sales.

"With the exception of some yogurts, some sour cream and a few ice creams, we carry nothing but private label," sa

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TAGS: Dairy