BEL AIR'S SUMMER BLITZ

SACRAMENTO, Calif. -- Bel Air Markets is tapping the power of video promotions to build traffic during the summer season and combat increasing specialty store competition. Video has become a major event for the retailer, which has rental departments in all 17 stores and two freestanding specialty stores, said Rick Ang, director of video operations. Now with Blockbuster En-tertainment, Fort Lauderdale,

SACRAMENTO, Calif. -- Bel Air Markets is tapping the power of video promotions to build traffic during the summer season and combat increasing specialty store competition. Video has become a major event for the retailer, which has rental departments in all 17 stores and two freestanding specialty stores, said Rick Ang, director of video operations. Now with Blockbuster En-tertainment, Fort Lauderdale, Fla., and Hollywood Entertainment, Portland, Ore., expanding in Bel Air's market area,

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